NEWS
REPORT
WMS Featured in CapitaLand’s SFQB Newsletter
2025/8/13
NEWS
2025/8/13
The feature includes an in-depth interview with our Managing Director, Angeline Yap, who shares how WMSG bridges Japan’s renowned Omotenashi service philosophy with global best practices and local market relevance. Founded in 2017 as the Singapore arm of World Mode Holdings (WMH), WMSG serves clients across Southeast Asia, Australia, and the broader APAC region.
Our key service pillars include:
Retail Talent Solutions: Recruiting and deploying talent from frontline to backend roles, with a focus on mindset, cultural fit, and growth potential. Our MyBRANDS platform is expanding across Southeast Asia to better connect jobseekers with retailers.
Learning & Development: Co-creating training journeys aligned with each client’s KPIs, brand DNA, and service philosophy — covering retail fundamentals, customer engagement, leadership, and luxury service.
Retail Technology Enablement: Offering AI-driven hiring platforms, AR/VR onboarding experiences, and digital tools such as Launchmetrics and TIG Live to enhance customer engagement and operational efficiency.
WMSG’s recruitment approach is unique — our consultants are former retail practitioners, using our proprietary Retail DNA methodology to assess service DNA, emotional intelligence, and brand alignment. Through the CXA-IP (“Try & Hire”) model, both clients and candidates can ensure mutual fit before permanent placement.
The article also highlights our collaboration with NTUC LearningHub to launch the “Omotenashi Service Mindset” course, designed to strengthen customer connection skills. Participant feedback praised its impact on customer understanding, teamwork, and service recovery.
Looking to Japan, Angeline shares insights on OMO (Online-Merge-Offline) integration, cross-border CRM strategies, AI inventory management, and the enduring Gai-sho (outside sales) model that blends data with personalised service.
In a challenging retail landscape marked by rising costs, talent shortages, and tech fatigue, WMSG remains committed to flexible talent models, upskilling programs, and scalable solutions tailored to each client’s needs. Guided by the motto: “Reflect, Rethink, Renew. Grow every single day, give generously, and be genuine to self and others”, we work as true partners to support transformation and long-term growth.

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