The BIG Shift In Retail: Redesigning Customer Journey & Touchpoints For Post Pandemic Success
Course Objectives
The purpose of this course is for learners to be able to differentiate between customer journey and customer touchpoints through a variety of activities and understand shoppers even before they step into the store. Understand how this has transformed pre and post covid.
Learning Outcome
This course paves an understanding for learners to identify customer touchpoints on a customer journey by mapping how retail shoppers make their purchase and how pandemic has affected their shopping behaviour. You will also learn to identify and analyze gaps in touchpoints and develop an action plan for post pandemic success.
Duration & Fees
Fees: $300 (SkillsFuture Credit claimable and NTUC UTap member claimable)
Duration: 1 day (7 hours per day)
2泊3日沖縄の自然世界遺産やんばる地域にあるカヌチャリゾートでRYT200ヨガ合宿を行います。お申込み後
COURESE
Day 1
Introduction to Customer Journey and Customer Touchpoints in modern retail context
Differences and similarities of these terminologies used Online vs Offline
Understanding the shift of customer journey, touchpoints impacted by COVID19
How retail organizations cope with the changes of customer behaviours with and without E-commerce readiness?
Reflect, repurpose and renew customer journey and touchpoints vs pre and post pandemic shopping behaviour
Identify, analyze gaps in touchpoints for both online and offline and develop Plan, Do, Check, Action for post pandemic success
Assessment and Certification of participation
Write to us using the order form below —
We will reply within 24 hours of sending the message. Thanks for contacting!